15 biggest sins of customer service
employees today:
- Your employees are having a bad day,
and their foul mood carries over in
conversations with customers.
Everyone has bad days, but customer
service employees need to keep
theirs to themselves.
- Your employees hang up on angry
customers.
Ironclad rule: Never hang up on a
customer.
- Your company doesn't return phone calls
or voice-mail messages, despite listing
your phone number on your Web site
and/or in ads and directories.
Call customers back as soon as you can,
or have calls returned on your behalf.
- Your employees put callers on hold
without asking them first, as a
courtesy.
Ask customers politely if you can put
them on hold; very few will complain or
say "No way!"
- Your employees put callers on a speaker
phone without asking them first if it is
OK.
Again: Ask first, as a courtesy.
- Your employees eat, drink or chew gum
while talking with customers on the
phone.
A telephone mouthpiece is like a
microphone; noises can easily be picked
up. Employees need to eat their meals
away from the phone. And save that stick
of gum for break time.
- You have call-waiting on your business
lines, and your employees frequently
interrupt existing calls to take new
calls.
One interruption in a call might be
excusable; beyond that, you are crossing
the "rude" threshold. Do your best to be
prepared with enough staff for peak
calling times.
- Your employees refuse or forget to use
the words "please," "thank you" or
"you're welcome."
Please use these words generously, thank
you.
- Your employees hold side conversations
with friends or each other while talking
to customers on the phone, or they make
personal calls on cell phones in your
call center.
Don't do either of these.
- Your employees seem incapable of
offering more than one-word answers.
One-word answers come across as rude and
uncaring.
- Your employees do provide more than
one-word answers, but a lot of the words
are grounded in company or industry
jargon that many customers don't
understand.
If you sell tech products, for example,
don’t casually drop in abbreviations
that laymen don’t understand.
- Your employees request that customers
call them back when the employees aren't
so busy.
Customers should never be told to call
back. Request the customer's number
instead.
- Your employees rush through calls,
forcing customers off the phone at the
earliest opportunity.
Be a
little more discreet. Politely
suggest that you've got the information
you need and you must move on to other
calls.
- Your employees obnoxiously bellow
"What's this in reference to?"
effectively humbling customers and
belittling their requests.
Screening techniques can be used with a
little more warmth and finesse. If a
caller has mistakenly come your way, do
your best to point him or her in the
right direction.
- Your employees freely admit to
customers that they hate their jobs.
This
simply makes the entire company look
bad. And don't think such a moment
of candor or lapse in judgment won't
get back to the boss.
There are times
when you get rude customers, but life is not
always fair for customer service employees.
Customers can be rude and get away with it.
Employees cannot – if they want to help
their companies to succeed and keep their
jobs as well.
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